Wicked Reports marketing attribution has important distinctions with Oribi, Attribution.io, and any other attribution solution that uses pixels for conversion reporting.  

Attribution based on a pixel for tracking conversions has 3 major problems:  It misses all subscription recurring conversions, it does not differentiate between sales conversions of different values, and it does not connect new lead conversions to customer lifetime value.

Let's look at the specific differences Wicked Reports and Oribi, Attribution.io, and any other attribution solution that says "all you have to do is drop our pixel on your page".

Here’s how you can scale your business with Wicked Reports

• Get honest conversion data and more visibility into profitable campaigns.

• See the true ROI of your ad spend with our patent-pending attribution models.

• Determine which of your campaigns bring in sales and stop wasting ad spend.

• Understand customer lifetime and reduce your overall cost per lead.

• Pinpoint the customer journey that leads to high value subscription customers. 

Wicked Reports is for you…

• If you are tired of over and under-counting of inaccurate tracking pixels
• If your leads take time to convert to customers and Tracking Pixel Attribution reporting undervalues your top of the funnel ads
• If you have subscription recurring revenue that is not accurately attributed and reported
• If you’re tired of switching back and forth between multiple systems trying to make sense of your data.
• If you want more clarity into your marketing campaigns, so you can identify what works and what doesn’t.

Most importantly, Wicked Reports is for you if you want a robust attribution platform based on reliable conversion data that gives you the right insights you need to make better marketing decisions for your business.