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The Best GOOGLE ANALYTICS 4 ATTRIBUTION  Alternative

Wicked Reports

 
Your expert path to accurate, full-funnel marketing attribution

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GOOGLE ANALYTICS 4 vs Wicked Reports

The Google Analytics 4 Pixel attempts to track people using a 3rd party pixel that is unable to get accurate data or prove its conversion data is real.  It consistently has issues tracking new vs repeat customers, customer LTV inaccuracies, and cross domain traffic confuses GA4.

Wicked Reports is a marketing attribution platform using 1st party data conversions it can prove, that then automatically analyzes and suggests optimizations based on more accurate data.

Wicked Reports is a massive accuracy upgrade over Google Analytics 4 - we can prove it.

Conversion reporting using just the GA4 Pixel leads to extreme difficulty to prove their accuracy, require hours per week to mine the data, and still doesn’t drive meaningful results.

Wicked Reports proves accuracy by connecting marketing clicks to your CRM and Shopping Cart conversions. Save 10 hours a week with Attribution Analysis Automation - no more online spreadsheet hell.

Google Analytics 4 reporting is like other

attribution solutions out there

Tons of training, help docs, and long YouTube videos on how to use the results.  But the data is bad, and once you get a system for analysis, you have to commit to doing this over and over every day.

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 arrow  Do you have that kind of time? 

✗ This is true of most attribution platforms.

Automated Attribution Analysis

 

That’s why Wicked Reports set out to turn marketing attribution into a TIME SAVINGS with

the biggest feature differentiator we have on native GA4 Pixel reporting

Marketing Advanced Rules

MARKETING ADVANCED RULES

Wicked Reports mines 216 data points per inbound marketing click to determine when you should act, based on your custom marketing KPIs and marketing funnel.

We find opportunities to scale ad spend at a profit based on advanced rules - Without you needing to login!

✗ GA4's data is not good enough to set a rule like this and profit from it.

Optimize Your Ad Spend

Wicked Reports is also your Ad Budget CFO - ruthlessly making sure you aren’t wasting money, and alerting you if you are - this Meta ad set has a high CAC, time to make some adjustments. 

Optimize Your Ad Spend

Unlocking Hidden Profits

Wicked Reports mines your customer trends for things that are important - beyond attribution.  GA4 has no concept of this - you have to spend 10 hours a week to try and spot it with the naked untrained eye. High LTV to AOV - Wicked spots it for you.

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Unlocking Profitable Conversions

Top of the funnel paid marketing drives brand, email, and SMS conversions at the bottom of the funnel. If you know what works at the Top, you can make more at the bottom. Wicked makes this easy to see visually right on the home page. 

GA4's customer journey exists - have you ever made a profitable decision from it?

It’s not just Google Analytics 4 - no one else is doing this.

Why choose Wicked Reports?

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Why us 1

 

Improve your marketing strategy

Wicked Reports provide advanced, custom marketing attribution for full funnel conversions. You can set your own time window lookbacks, look forwards, include/exclude recurring revenue, all on the fly.

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Optimize Your Marketing Insights

Wicked Reports’ FunnelVision can dramatically improve the clarity on WHERE in the funnel your marketing is converting.

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Instantly Boost Conversions

Wicked allows on the fly custom Meta view attribution also. Determine your preference on view-assisted sales conversions, and immediately see the impact on your Meta CAC and ROAS results, down to the ad level.

Customer LTV

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Customer LTV is at the heart of Wicked Reports attribution.  First click cohort report can tie top of the funnel cold traffic clicks to customer LTV.

This insight allows businesses to refine marketing strategies, allocate resources efficiently, and maximize the impact of their campaigns, ultimately enhancing long-term customer relationships and overall success in the digital marketplace.

CUSTOMER LTV

Delayed conversion time

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Predictive behaviors offer valuable insights into conversion pathways, but skepticism can arise due to seemingly impressive data. Wicked Reports addresses this concern by providing users with the capability to audit every attributed dollar.

This transparency not only ensures the accuracy of reported metrics but also instills confidence in data-driven decision-making, establishing a trustworthy foundation for strategic marketing efforts.

Delayed conversion time

We are truly obsessed with Customer Success

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  • Live chat manned by real humans, not AI bots
  • Dedicated slack channels for agencies
  • Dedicated marketing strategist to setup your initial Attribution Automation Goals

Save 10 hours a week, drive down CAC, and hit your ROAS goals.

Customer Success

The Alternative:

Setup GA4 perfectly and still get the inaccurate conclusion that should drive more direct conversions!

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