Login
Login

microsoft-advertising-logo

Accurate Microsoft Ads Revenue Attribution built for Ecommerce Brands

 

 

⦿ Attribute Cold traffic Microsoft ad spend to Shopify  revenue

⦿ Attribute sales converted from Klaviyo SMS and email back to Microsoft top of funnel

⦿ Optimize Microsoft ad spend down to keyword and  audience

 

Microsoft Bing-See It In Action

Schedule a Live Demo

 

 

 

Connect Microsoft Ad Spend to Klaviyo top funnel, and Shopify & ReCharge bottom funnel conversions

Microsoft Ad reporting does not reflect the reality of how subscription ecommerce businesses win online in 2022

  • Your cold traffic campaigns work hard to attract and get the email optin to Klaviyo

  • When those optins are converted via email or SMS (we track Attentive, Postscript, and Klaviyo SMS), Wicked chains it all together in our multi-touch attribution models

  • When the revenue recurs in ReCharge, we update the ROI of campaigns throughout the funnel automatically

New call-to-action

reconcile revenue to Klaviyo email profiles and shopify revenue

 

accuracy drives insights

UNLIMITED ATTRIBUTION TIME WINDOWS AND LOOKBACKS MATCH HIGH CUSTOMER LTV BACK TO COLD TRAFFIC

Microsoft Ad Spend ROI from Klaviyo, Shopify, and ReCharge 1st party data conversions.

Wicked Reports matches up Microsoft ad spend to new and repeat customers.

 

 

A SINGLE SOURCE OF TRUTH

ALL YOUR MARKETING DATA FROM ALL CHANNELS, ALL IN ONE PLACE

 

Wicked Reports Customer Journey Source of Truth for Marketing Attribution Data

 

 

ATTRIBUTION TIME WINDOWS THAT UNDERSTAND COLD TRAFFIC CONVERSION TIME, ECOMMERCE, AND SUBSCRIPTION REVENUE

first click predictive behavior attribution time windows that understand cold traffic conversion time Wicked Reports Accurate Marketing Attribution

 

Cold traffic takes time to convert

Facebook, Google, and Microsoft Ad Platforms don’t understand, attribute, or report on cold traffic ROI/ROAS correctly for ecommerce brands

Ad platforms merge cold and warm traffic together in their results - this leads to major challenges finding new eyeballs for your brand.

wicked reports attribution models and time windows specific to paid cold traffic subscription

 

cold traffic is identified in Wicked Reports using klaviyo email profiles

 

cold traffic ads can take weeks or months to be profitable but not with wicked reports

 

SICK OF

SPREADSHEET HELL?

You can't find clarity to optimize your ad spend without accurate data

wicked-blue-check

Easy, 1-minute integration and global tracking template insures accuracy

wicked-blue-check

Connect Ad Spend ROI to post 7 day click conversions from email & SMS 

wicked-blue-check

Verify and reconcile Klaviyo email optins to Microsoft cold traffic campaigns, keywords, and audiences

wicked-blue-check

Real Shopify, ReCharge and WooCommerce revenue numbers for accurate ROI, ROAS, and LTV

Pre-built integration takes 1 minute

Coding up an API for revenue attribution is brutal

No more puzzling conversion data - you can verify every conversion because it’s based on actual Shopify & ReCharge revenue.

  • We have patents-pending on subscription revenue attribution to cold traffic
  • 1 minute integration
  • Gross vs net payments
  • New vs repeat customers
  • AOV, LTV, ROI, ROAS
wicked-small-icon

Advanced Customer Lifetime Value Reporting

Subscription and repeat customer revenue leads to high Customer Lifetime value - shouldn’t your attribution reporting be built on this?

  • See impact of delayed subscription recurring revenue on cold traffic optin marketing
  • Find most and least profitable months
  • Leverage LTV in your customer acquisition strategy
Wicked Reports Customer Cohort Report Accurate Marketing Attribution

Fanatical Support

⦿  24/5 Live Chat Support

⦿  Dedicated Customer Success Manager + Live Zoom Consulting

⦿  Wicked Insights That Analyze Ad Spend Optimizations

⦿  Wicked Playbooks With Step By Step Action Plans

⦿  Entire Team Rigorously Trained & Tested On Advanced Attribution

See How Easy It Is to Get Critical
Marketing Insights
With Wicked Reports

MARKETING ATTRIBUTION
PROBLEMS & SOLUTIONS