Accurate Google Revenue Attribution built for Ecommerce Brands
⦿ Attribute Cold traffic Google ad spend to Shopify revenue
⦿ Attribute sales converted from Klaviyo SMS and email back to Google top of funnel
⦿ Optimize Google ad spend down to keyword and audience
Connect Google Ad Spend to Klaviyo top funnel, and Shopify & ReCharge bottom funnel conversions
Google Ad reporting does not reflect the reality of how subscription ecommerce businesses win online in 2022
- Your cold traffic campaigns work hard to attract and get the email optin to Klaviyo
- When those optins are converted via email or SMS (we track Attentive, Postscript, and Klaviyo SMS), Wicked chains it all together in our multi-touch attribution models
- When the revenue recurs in ReCharge, we update the ROI of campaigns throughout the funnel automatically
A SINGLE SOURCE OF TRUTH
ALL YOUR MARKETING DATA FROM ALL CHANNELS, ALL IN ONE PLACE
ATTRIBUTION TIME WINDOWS THAT UNDERSTAND COLD TRAFFIC CONVERSION TIME, ECOMMERCE, AND SUBSCRIPTION REVENUE
Easy, 1-minute integration and global tracking template insures accuracy
Connect Ad Spend ROI to post 7 day click conversions from email & SMS
Verify and reconcile Klaviyo email optins to Google cold traffic campaigns, keywords, and audiences
Real Shopify, ReCharge and WooCommerce revenue numbers for accurate ROI, ROAS, and LTV
Pre-built integration takes 1 minute
Coding up an API for revenue attribution is brutal
No more puzzling conversion data - you can verify every conversion because it’s based on actual Shopify & ReCharge revenue.
- We have patents-pending on subscription revenue attribution to cold traffic
- 1 minute integration
- Gross vs net payments
- New vs repeat customers
- AOV, LTV, ROI, ROAS
Advanced Customer Lifetime Value Reporting
Subscription and repeat customer revenue leads to high Customer Lifetime value - shouldn’t your attribution reporting be built on this?
- See impact of delayed subscription recurring revenue on cold traffic optin marketing
- Find most and least profitable months
- Leverage LTV in your customer acquisition strategy
Deep Google Conversion Integration
We push accurate conversion data into Google, saving you weeks of development
- Future proof your measurement with Google Enhanced Conversion API setup - supported by Wicked
- Delayed subscription recurring revenue is pushed to Google along with the GCLID, so that Google can optimize top of the funnel cold traffic campaigns
- Google ads that generate Klaviyo owned media optins are updated with ReCharge revenue up to 90 days post-click
