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Accurate Facebook Revenue Attribution built for Ecommerce Brands

 

 

⦿  Attribute cold traffic Facebook ad spend to Shopify Revenue

⦿  Attribute sales converted from Klaviyo SMS and email back to Facebook top of funnel

⦿  Optimize Facebook ad spend down to ad and ad set


 

Schedule a Live Demo

 

Connect Facebook Ad Spend to Klaviyo top funnel, and Shopify & ReCharge bottom funnel conversions

Facebook Ad reporting does not reflect the reality of how subscription ecommerce businesses win online in 2022

  • Your cold traffic campaigns work hard to attract and get the email optin to Klaviyo

  • When those optins are converted via email or SMS (we track Attentive, Postscript, and Klaviyo SMS), Wicked chains it all together in our multi-touch attribution models

  • When the revenue recurs in ReCharge, we update the ROI of campaigns throughout the funnel automatically

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reconcile revenue to Klaviyo email profiles and shopify revenue

 

accuracy drives insights

UNLIMITED ATTRIBUTION TIME WINDOWS AND LOOKBACKS MATCH HIGH CUSTOMER LTV BACK TO COLD TRAFFIC

Facebook Ad Spend ROI from Klaviyo, Shopify, and ReCharge 1st party data conversions.

Optimize your Facebook Ad Spend at the adset and ad  level across your cold and warm traffic campaigns - using accurate multi-touch revenue attribution.

 

 

A SINGLE SOURCE OF TRUTH

ALL YOUR MARKETING DATA FROM ALL CHANNELS, ALL IN ONE PLACE

 

Wicked Reports Customer Journey Source of Truth for Marketing Attribution Data

 

 

ATTRIBUTION TIME WINDOWS THAT UNDERSTAND COLD TRAFFIC CONVERSION TIME, ECOMMERCE, AND SUBSCRIPTION REVENUE

first click predictive behavior attribution time windows that understand cold traffic conversion time Wicked Reports Accurate Marketing Attribution

 

Cold traffic takes time to convert

Facebook Ad Platforms don’t understand, attribute, or report on cold traffic ROI/ROAS correctly for ecommerce brands
Ad platforms merge cold and warm traffic together in their results -
this leads to major challenges finding new eyeballs for your brand.

wicked reports attribution models and time windows specific to paid cold traffic subscription

 

cold traffic is identified in Wicked Reports using klaviyo email profiles

 

cold traffic ads can take weeks or months to be profitable but not with wicked reports

 

SICK OF

SPREADSHEET HELL?

You can't find clarity to optimize your ad spend without accurate data

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Easy, 1-minute integration and auto-tracking

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Connect Ad Spend ROI to post 7 day click conversions from email & SMS 

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Verify and reconcile Klaviyo email optins to Facebook cold traffic campaigns, keywords, and audiences

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Real Shopify, ReCharge and WooCommerce revenue numbers for accurate ROI, ROAS, and LTV

Pre-built integration takes 1 minute

Coding up an API for revenue attribution is brutal

No more puzzling conversion data - you can verify every conversion because it’s based on actual Shopify & ReCharge revenue.

  • We have patents-pending on subscription revenue attribution to cold traffic
  • 1 minute integration
  • Gross vs net payments
  • New vs repeat customers
  • AOV, LTV, ROI, ROAS
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Advanced Customer Lifetime Value Reporting

Subscription and repeat customer revenue leads to high Customer Lifetime value - shouldn’t your attribution reporting be built on this?

  • See impact of delayed subscription recurring revenue on cold traffic optin marketing
  • Find most and least profitable months
  • Leverage LTV in your customer acquisition strategy
Wicked Reports Customer Cohort Report Accurate Marketing Attribution

Deep Facebook Conversion Integration

We push accurate top of the funnel email optin conversion data into Facebook,  saving you weeks of development

  • Future proof your measurement with Facebook Conversion API for Leads setup - supported by Wicked
  • We also push sales and revenue into Facebook via Offline Conversions for accurate revenue data & audience creation
  • Tracking parameters are auto-applied to ads
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Fanatical Support

⦿  24/5 Live Chat Support

⦿  Dedicated Customer Success Manager + Live Zoom Consulting

⦿  Wicked Insights That Analyze Ad Spend Optimizations

⦿  Wicked Playbooks With Step By Step Action Plans

⦿  Entire Team Rigorously Trained & Tested On Advanced Attribution

See How Easy It Is to Get Critical
Marketing Insights With
Wicked Reports

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