Do you know which Facebook Ad is making you the most money?

Which emails lead to sales?

Getting tons of leads but don't know where customers came from?

Don't focus on email vanity metrics

Focus on immediate revenue is costing you thousands in lifetime value

Where do you find new leads that buy?

Confusing Marketing Data

Staring at data and not taking action

Focusing on cost per lead might find you crappy leads

Overwhelm and confusion

Data lessons from Belichek and Brady

How Marketing Attribution Is Like the Journey from First Date to Marriage

3 keys to data-driven decisions

Scaling Ad Campaigns Is Tough

Trust Your Customers Over Pixels

Challenges to finding new leads that buy