HeroBG

 

episode 22

 

FACING THE BEHEMOTH:
SHOULD ECOMMERCE BRANDS SELL ON AMAZON?

Vector 212

Hero 44
Episode Highlights:

[01:08] Can an ecommerce brand avoid using Amazon?

[04:35] The problem with selling on Amazon

[06:13] Amazon will compete against you

[12:10] Is Amazon evil?

[15:56] The algorithm just follows the rules, but there is no digital regulator

[20:51] Why Amazon is losing $40B annually on retail

[25:23] Will they stay in retail?

[29:10] How brands can make Amazon work for them

[30:54] Get customers to know your brand

[36:12] Have a lot of touchpoints

About Our Guest

Vector 160-1

Dr. Robin Gaster
 

A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising ↗.

Dr. Robin Gaster
Resource Links

Vector 160-1

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.