Episode Highlights:
[00:00] Introduction
[02:34] Jessica’s business food for thought
[03:21] Business pains that Ecommerce Badassery heals
[07:12] When to focus on customer retention and acquisition
[9:51] Diagnosing your marketing platforms individually
[12:03] What really matters in an email marketing campaign
[15:31] Search Engine Optimization 101 with Jessica
[24:57] Jessica’s time as the only employee of a 7-figure ecom store
[30:31] Recreating in-person experience on the internet
[33:08] Ways to grow your business according to Jessica
[36:09] Jessica’s checklist of optimization
[39:14] What Jessica thinks about the latest iOS updates
[43:03] Why your business is not about you
