Optimize ad spend using multi channel marketing attribution

Get the Full Picture
Wicked gives you the clear view of your campaign performance, not just what native ad platforms like Facebook and Google show you

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Source of Truth
Gather actionable conversion data that you can trust - and act on

Scale Big

Optimize ad spend and increase ROI across ALL your marketing channels.

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The Customer Journey

Accurate attribution data lets you understand the customer journey - AKA the path the customer takes - before buying. Plus learn the lifetime value of Customers with Customer LTV with cohort reporting

What are attribution models?
I've tried using other marketing attribution tools and they didn't work
How is ROAS calculated?
What can I learn from marketing attribution reports?

Marketing attribution is simply determining where sales and leads came from and saying "hey, it came from THIS source!" And, in the world of ecommerce, the sources we are referring to are: paid marketing activities across multiple channels like Facebook, Google, Pinterest, TikTok, SnapChat, etc.

When you understand marketing attribution, you can understand when a customer first clicked on an ad and all the steps they took until the day they clicked to buy your product.

Using accurate marketing attribution data, you can make better decisions on ad spend, see increased ROI, and quit spending on marketing efforts that are not working.
How do I know if Wicked Reports is for me?

Wicked Reports is for your business…
*If you want to identify which of your ads or campaigns are delivering the best ROI for your business

*If you want to stop wasting your advertising budget and start putting your money into campaigns that are driving revenue

*If you own a successful ecommerce, course, or subscription business, and want to optimize your marketing efforts at scale

*If you want real conversion data and see where your Facebook or Google ads fit into the entire customer journey

*If you’re concerned you’re missing growth opportunities because you’re not seeing the bigger picture

DO YOU KNOW WHICH OF YOUR PAID ADS ARE BRINGING IN SALES?

Wicked Reports uses your first party CRM and sales conversion data along with attribution models to show you the true value of your ad campaigns, detecting important data points automatically

GET THE MOST OUT OF YOUR AD SPEND

Stop attempting to grow your business on single channel data

Google and Facebook can only see ad interactions that occur on their networks, ignoring the impact of your marketing and creating a false sense of what's working

Connect lead gen to high value customers

Wicked Reports sees every step in the customer journey

With our innovative attribution models, you can optimize ad spend and scale campaigns that drive high-value customers

make data driven marketing decisions

Maximize ROI on all your campaigns with accurate, multi-touch attribution data from Wicked Reports

With critical data insights, you can avoid undervaluing or overvaluing marketing efforts, wasting ad spend

Do More with Wicked Reports

FAQs About ROAS and Marketing Attribution

What is ROAS (Return on Ad Spend)?

I don't understand my Customer LTV

How do I optimize Ad Spend?

The numbers just don't make sense inside my existing dashboard

It's too hard to understand and act on my attribution data

What are attribution models?

I've tried using other marketing attribution tools and they didn't work

How is ROAS calculated?

What can I learn from marketing attribution reports?

How do I know if Wicked Reports is for me?

See How Easy It Is to Get Critical
Marketing Insights With
Wicked Reports

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