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Episode 44

 

MAXIMIZE YOUR SAAS CUSTOMER ACQUISITION THROUGH SOCIAL ADS AND PPC WITH AARON ZAKOWSKI

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Do you struggle to maximize customer acquisition for your SaaS company through paid advertising?

 

Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode.

Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use.

Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now!

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Episode Highlights:

[00:00] Introduction

[01:08] Aaron’s life before Zammo Digital

[02:22] How Aaron ended up with SaaS as his niche

[03:38] What people in SaaS struggle the most with

[5:25] Google ads vs. Facebook ads: Scaling based on buyer intent 

[6:55] What Zammo Digital does to ensure the quality of leads they get

[8:32] SaaS strategies that work best for Zammo Digital

[11:45] How Zammo Digital deals with the different digital channels they use

[15:15] The impact of the Apple-Facebook data wars on Zammo Digital

[18:55] Aaron’s view of the iOS 15 updates and how they are preparing for it

 

About Our Guest

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Aaron Zakowski
 

The founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth. 

Aaron also hosts the SaaS Marketing Superstars Podcast ↗,  where he dives into growth strategies from some of the fastest-growing SaaS companies. 

Connect with Aaron through his website ↗ and LinkedIn account ↗.

Aaron Zakowski
Resource Links

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Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
 

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