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episode 20

 

MARTECH + DATA: MODERN MARKETING FROM THE EYES OF CHIEFMARTEC.COM’S SCOTT BRINKER

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Marketing is a truly powerful revenue lever.

 

What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business.

I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world of martech and how it is still evolving and the important role data plays in supporting it.

Get into this jampacked conversation with the Chief Martec himself.

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Episode Highlights:

[00:59] What makes Hubspot’s platform ecosystem unique

[03:13] Strategy, marketing, and technology are intertwined

[06:18] Winning depends on your willingness to experiment

[07:51] Avoid taking it too far when it comes to being data-driven

[11:19] On the Apple iOS changes: What matters is what you’re delivering with your message

[14:03] The software and marketing landscape isn’t shrinking soon

[15:24] Data reporting and Hubspot integration

[17:03] The importance of marketing attribution to marketers

[21:40] Agile marketing vs traditional marketing

[25:35] Myths surrounding agile marketing

[29:07] What’s next for Scott in 2021

About Our Guest

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Scott Brinker
 

The Editor at ChiefMartec.com, Scott Brinker is the current VP Platform Ecosystem at Hubspot. He works in shaping the company's platform strategy and leading business programs for Hubspot’s global technology partner ecosystem.

Scott is fascinated by the intersection of technology platforms, marketing strategy, and operations. 

Scott Brinker
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