Trifecta Nutrition Case Study: Growing Over 900%
in ARR with Wicked Reports
Get a full picture of the customer journey and scale with confidence using Wicked Reports’ LTV tracking and revenue attribution tools.
Key Results
“We’ve grown 900% in the past three years. I can’t imagine us achieving that level of success in our marketing efforts without having the visibility that Wicked Reports affords us.”
TESSA BICARD
Marketing Director at Trifecta
Who is Trifecta Nutrition?
Trifecta Nutrition is the nation’s largest organic meal delivery service. The company uses Wordpress and WooCommerce to manage their ecommerce subscription business and HubSpot to track their customer data.
They offer a variety of macro-balanced meal plan options, including keto, paleo, vegan, and clean eating to health conscious individuals and athletes — all at an affordable price.
Some of the top UFC and CrossFit athletes, including Urijah Faber and Brooke Ence, rely on Trifecta Nutrition to fuel their training and meet their macronutrient goals.
Goals to Achive
Trifecta Nutrition is an ecommerce subscription-based food delivery service. A lot of their leads take time to buy, so they needed a way to track both long-term sales as well as tie recurring revenue to clicks to inform their marketing decisions.
Why Wicked Reports?
A lead can take weeks or even months to convert
Maximizing Marketing Impact
Trifecta Nutrition relies on Wicked Reports to measure marketing ROI across multiple touchpoints over time.
For instance, with 282,000 Instagram followers, Trifecta Nutrition is constantly working with influencers to generate traffic and grow their business. Wicked Reports enables them to track organic and paid traffic from Instagram and tie revenue to that traffic.
Strategy
Trifecta Nutrition, like many ecommerce subscription businesses, relies on multiple marketing channels to reach their audience.
- Request
Trifecta Nutrition seeks a comprehensive solution to track and analyze the diverse customer journey of its clientele. The company faces limitations with existing reporting tools, which only capture one-time sales. To effectively scale their business, they require insights into the entirety of their sales and marketing funnels, including traffic sources, lead generation, and recurring revenue connections.
- Solution
By leveraging Wicked Reports, Trifecta Nutrition gains visibility into the entire buyer journey, including re-optin points and subscription values. This holistic understanding empowers Trifecta Nutrition to identify and rectify gaps in their marketing strategies. Moreover, these insights enable Trifecta Nutrition to accurately measure the long-term value of their marketing endeavors and make informed decisions about reinvestment, even in campaigns initially perceived as unsuccessful.
Results
Here’s how Wicked Reports has helped Trifecta Nutrition grow their ecommerce subscription business:
“I’ve never before used a piece of software that empowered our whole marketing team to make smarter strategic decisions and track their effectiveness. From the organic content team writing blog posts, to social media, Facebook advertising and our partner and influencer work, Wicked Reports has one of the coveted permanent bookmarks on my browser view, and is one of the first tabs I open each morning.”
TESSA BICARD
Marketing Director at Trifecta
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