Episode Highlights:
[00:49] The agenda for today’s webinar
[03:19] What Facebook’s email on the impact of iOS 14.5 mean
[03:45] 1-day click-through opt-out data is going to be modeled
[05:11] Facebook will no longer track iPhone data
[06:05] Attribution settings default changes to 7-day click-through
[08:02] Attribution methodology shifts from impression time to conversion time
[09:03] iOS 14.5 opted out events will no longer be included
[09:59] Conversion API is useful, but it won’t fix the problem
[13:06] 3 opportunities to take advantage of & beat your competition
[17:17] How to use Wicked Reports to get an edge
[21:44] Webinar Q & A
[22:03] How is Wicked Reports protected from this?
[22:32] Will Facebook see one event for opted out users?
[24:10] Will you still see the highest prioritized event?
[25:02] Which conversion will Wicked Reports detect if you advertise only on Facebook?
[27:28] Quiz: iOS 14.5 impact
[28:29] On sales measurement: User opts out, will the sale show up in Facebook ad manager?
[30:16] On sales measurement: User opts out, will the sale show up if you send it to Facebook by conversion API?
[30:44] Impact on retargeting measurement: User opts out, will a lead gen campaign show a lead? Will a retargeting campaign show a sale?
[31:55] On events reported for the same user: User opts in, will a lead gen campaign show a lead? Will a retargeting campaign show a sale?
[33:14] On 7-day attribution window: User opts in, buys 8 days after clicking on an ad, will it show up in Facebook ad manager?
[33:38] Third-party vs. first-party data
