Wicked Reports integrates with your first party data to use real conversions in our reporting
We integrate with the ad platforms to provide auto-tagging of ads, ad spend down to each click, and to push conversion data back to the algorithms for optimization.
Our outbound APIs allow pushing of Wicked Reports’ attribution data to data warehousing and client-facing reporting tools.
High Level Technology Overview
It’s taken 10 years to build up our 1st party data conversion detection engine, cookie-less server-to-server tracking, and custom attribution logic.
Wicked leans on 1st party data to determine conversions. Your data is accurate because we only report conversions we can prove in your data: CRM, Shopping Cart, or Recurring Subscription Payment.
Shopping Carts & Subscription Billing
Our current revenue integrations:
Shopify, WooCommerce, Magento2, Keap, Ontraport, BigCommerce, ClickFunnels, Stripe, Chargify, ReCharge, ClickBank, Sticky.io, PayPal, DPD, and ThriveCart.
Learn more ↗
Custom Shopping Cart & Revenue systems
If your shopping cart system is not listed, or you have a custom system, you can join 100s of Wicked customers using one of the following methods:
HTTP Post ↗ , Zapier ↗ , CSV upload ↗ or our
Order API ↗
Shopping Carts
Our current CRM integrations:
Klaviyo, Keap, ActiveCampaign, Ontraport, MailChimp, HubSpot, Salesforce, HighLevel, AWeber, DPD, ClickFunnels, Actionetics, EmailDelivered, Drip, and Sticky.io
Learn more ↗
Custom CRM and Lead Capture
If your CRM is not listed, or you have a custom system, you can join 100s of Wicked customers using one of the following methods:
HTTP Post ↗ , Zapier ↗ , CSV upload ↗ or our
Order API ↗
Ad Platform Integration Capabilities
Google Ads
Wicked Reports has been a trusted partner of Google Ads since 2018. Integrating Google with Wicked Reports ↗ allows us to pull ad spend to the click, auto-tag ad clicks with parameters for tracking and push conversion data back into Google for deeper optimizations.
Meta/Facebook Ads
Wicked Reports has been a trusted partner of Facebook since 2017. Integrating Meta with Wicked Reports ↗ allows us to pull ad spend to the click, auto-tag ad clicks with parameters for tracking and push conversion data back into Meta for deeper optimizations.
Outbound reporting / data warehousing
Wicked Reports outbound API allows the exporting of data to additional reporting dashboards and data warehouses. This can be accomplished using our
Outbound API ↗, the pre-built Google Data Studio connector, or CSV export.
Calls and Appointments
Many times the standard simple Wicked Reports tracking code installation will track booked calls and appointments. But if not, here are some
ways to integrate booked calls ↗ for non standard integrations.
Custom conversions
You can import custom conversion data points beyond leads and sales to get more granular funnel tracking. Setup custom clicks ↗ and custom conversions ↗ for this type of measurement.