Insights
Wicked Reports’ mines your marketing attribution, CRM, and sales data for money-saving actions and high growth opportunities.
The Wicked Coach ↗ automates this process in alignment with your marketing KPIs.
Achieve the full potential of your data with intuitive analytics that reveal
the patterns behind purchases, identify untapped opportunities, and drive informed decision-making.
Unlocking Marketing Insights
The Wicked Reports team has over 100,000 hours of combined expertise in marketing attribution. All of this is poured into our machine learning, AI, and Generative BI solution.
The output removes the time, pain, and skills needed to figure out what all this data means, and what to do with it.
Instead - the analysis is automated, the insights are always spotted, and the actions delivered to you on auto pilot.
✗ 25%
of PPC revenue is misattributed (usually to Direct)
✗ 2x
CPA costs
✗ 30%
of wasted ad budget on mis-reported campaigns inside native ad platforms
Understand & Take Time to Analyze Onus On You
Understand What To Do:
20 hours Up Front
Take Time to Do It:
10 hours a Week
Act On It
Historical Approach to Attribution
If You Get Good at Doing This?
Continue to Spend 10 Hours EVERY WEEK Analyzing, or...
Get More Clients - More Time Needed, or...
Promoted - Even Less Time Available
When Times Gets Stretched Thin
No Bueno
Hurry Through Data Miss Opportunities + Insights Discipline Slips Skip Days + Deep Analysis
This Leads to Higher CAC, Lower Roas Upset Clients & Bosses
How Wicked Reports
Solves These Challenges
Wicked Reports mines your data to pinpoint opportunities for improvement, money-savings, and growth. We align with exact brand KPIs at TOF and BOF stages for granular, precise detection to maximize your ROAS and reduce your CAC.
The Wicked Coach ↗ works on auto-pilot to report back on any actions necessary, freeing you up - yes, this is marketing attribution that actually delivers value and saves you 10 hours per week in spreadsheet hell!
Customer LTV Insights
It is easy to underestimate the time and discipline to understand and act on Customer LTV data. Not so with Wicked Reports, here are a few of the insights.
Conversion Behaviors
Customers don’t buy right away - that’s why you have TOF and BOF campaigns. Your marketing attribution data needs to deeply understand this, and take advantage of the shoddy native ad reporting that is only focused on BOF.
Reduce Wasted Ad Spend
Enforce discipline and reduce decision fatigue with custom KPI monitoring that will slack or email you when your ad campaigns, ad sets, and ads are not performing well enough.
Scale Growth Opportunities
Maximize ROAS and spend where CAC is below thresholds - Wicked Reports finds these juicy spots to ratchet up the ad spend and growth.
Shopping Cart Trends
The more you understand your customer behaviors, the easier it is to grow your business. Wicked Reports is always adding additional trends and insights based on general customer actions and purchase behaviors.