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Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches.

Today, I have with me the best person to consult on this important subject - Jimmy Kim, CEO of the email and SMS marketing platform, Sendlane.

Jimmy gives his takes on marketing challenges and issues such as the effects of iOS updates. He also shares valuable lessons that he has gained from his years of marketing experience.

This episode will surely give you fresh views on how you can effectively market your brand so tune in now!

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Request a demo with Sendlane (https://www.sendlane.com/)

Episode Highlights:

1. Introduction [00:00]
2. Sendlane’s road to where it is today [01:00]
3. The use of SMS in marketing [03:57]
4. Jimmy’s biggest lessons in digital marketing and life [7:04]
5. How Sendlane tailors its marketing strategies based on  data [10:02]
6. Attribution points in digital marketing [14:05]
7. Sendlane’s framework for solving challenges in ecommerce [20:39]
8. Jimmy’s take on marketing platforms’ evolution [25:47]
9. Content marketing’s part in Sendlane’s growth [32:56]
10. Disrupting people and capturing them while they’re interested [38:02]

About Our Guest:

Jimmy Kim is the founder and CEO of Sendlane, an SMS and Email marketing support company that serves over 1,700 clients.

Connect with Jimmy through his email.

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.