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UMZU increased Revenue by 180%
 with accurate attribution data

 

"Having an attribution model that is almost directly tied to Shopify revenue is crucial. On top of that, being able to zoom out and look at the Full Impact ROI has kept our heads in 'full funnel' mode instead of just looking campaign by campaign. We can see the influence that our YouTube campaigns have on Brand Search for example. Analyzing Wicked Reports data is a daily practice at UMZU."

- Robert Walker, UMZU

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