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iOS17 is Looming:

Meta's metrics are going to be even more inaccurate.

It's critically important to give the Meta algorithm what it needs to ...frankly, survive.

 

  • IOS 17 is going to Hurt Facebook Ads Power & Accuracy.

  • The fastest way to fix this is to give Facebook Ads what they need to survive - better data.

  • The sooner you set this up, the quicker you have IOS 17 proofed your business.

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Meta's data is getting less reliable for optimizing against, it’s more important than ever to connect your retail transaction data to inform the Meta AI and better target the right audiences. You could be saving thousands on your budget, by optimizing using precise sales data.

Many of our customers said,“we tried the Facebook/Shopify integration and we’re not convinced that all the transactions are parsing through… could you guys at Wicked apply your usual high-standard of data quality please."

Meta Integration: We built an API to feed the conversions back to Meta. In beta, it delivered massive savings on ad budget, by improving the accuracy of the conversion data being fed back to Meta. It's now on wide release.

 


To learn more about how much you could be saving with this integration,

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Ads->Sales->Feed Facebook->Wicked AI analysis = Better CAC, ROAS, and LTV