Can’t prove accuracy
Don’t understand the data
Watered-down results from bad multi-touch attribution models
Disciplined and consistent data-driven decision-making
Finding the time to continually scour the data for opportunities
Proof of Accuracy
Easier Attribution Success
Netflix Style Easy
Button for Attribution
The Wicked Reports "Netflix style" Attribution Easy Button allows digital agencies and advanced media buyers to easily browse through attribution analysis goals to pick the winning strategies for their brands.
Our Netflix Easy Button navigation helps you get The Wicked Coach laser focused on marketing attribution that moves your KPI needles in the right direction.
Custom Marketing Attribution Models
Black box data-driven marketing attribution might work for brands that are household names with millions of sales transactions per month. It does not work great for the rest of us.
Integrations that include auto-tagging
Worried about the painstaking time it takes to create unique UTM naming schemes and links? Wicked Reports takes that off the table with auto-tagging on popular ad platforms.
Valuable Insights that drive Consistent, Correct, Data-Driven Decisions
Saving 10 Hours a Week
Wicked Coach
The Wicked Reports Coach saves you 10 hours a week mining your marketing attribution data to pinpoint opportunities for growth and detecting areas of ad spend waste, all on autopilot.
Automated attribution analysis not only saves you 10 hours a week, but it’s more accurate. It works every day, on every dollar spent, and every click gets inspected.
The Wicked Coach gets the potential insights and ad spend efficiency existing in your marketing attribution data surfaced and acted on.
How Wicked helps you hit your KPIs
Funnel Vision
Easily compare Wicked Reports attributed results vs. Facebook’s.
Note Wicked Reports has higher reported ROAS (and thus lower CAC) on EVERY campaign
Feed Google AI
Google Ad AI & ML algorithms need conversion data to perform their best. Wicked Reports offers multiple out of the box integrations that feed conversion data to Google’s platform with a few clicks.
Our Google conversion API integration is superior in the data it sends for TOF cold traffic optimization - most other integrations have no concept of leads, they only send sales data.
This integration also updates click values for 90 days as traffic converts over time. This is critical for marketing funnels at TOF and subscription brands.
Feed Facebook AI
Facebook Ad AI & ML algorithms need conversion data to perform their best. Wicked Reports offers multiple out of the box integrations that feed conversion data to Facebook’s platform with a few clicks.
Our Facebook Ads API integration is superior because it sends new lead data for TOF cold traffic optimization - most other integrations have no concept of leads, they only send sales data.
