What do the Wicked Reports demos show?

There are five short demos, each covering a problem ecommerce brands face: new-customer acquisition cost visibility across every channel, how Meta's algorithm drifts prospecting budget toward existing customers, training Meta to find new customers with a verified new-customer purchase event, logging every budget decision with a verified dollar value, and the 20-minute Monday operating rhythm. Each opens with the problem, then shows Wicked solving it using data that looks like yours.

How long are the demos?

Each demo runs roughly 90 seconds to just under two minutes, so you can watch one in about 90 seconds or all five in around eight minutes.

Do the demos use my own data?

The on-page demos use data that looks like yours to illustrate each problem. To see your own verified numbers, you can book a 30-minute discovery call where Wicked pulls up your actual nCAC, your real new-versus-repeat split, and your first kill decision using your own data.

What happens on the discovery call?

In 30 minutes you see your verified nCAC across all channels, your real new-versus-repeat split by campaign, your first kill decision and its dollar value, and the 3x guarantee explained with your own numbers. It uses your account, not a demo account.

What is the Wicked Reports 3x guarantee?

Wicked Reports guarantees 3x your subscription cost in logged, verified budget decisions within 90 days, or the platform is free until you reach that threshold. Every decision is logged with a verified dollar value you can check yourself, and your CS rep works through the Decision Log with you weekly. At $50,000 a month in ad spend, most accounts pass 3x in about two weeks.

What is new customer acquisition cost (nCAC)?

nCAC is the verified cost to acquire a net-new customer across all marketing channels. Unlike platform ROAS, it separates repeat buyers from first-time purchasers.

Why does Meta overreport new customer conversions?

Meta's algorithm optimizes toward existing customers because they convert faster. Third-party attribution is required to verify the true new vs repeat customer split.

See Wicked Reports in Action | New Customer Acquisition Demo

−40%

nCAC · Joanna Vargas

−34%

nCAC · Tier 11

+94%

new customers · Link Necklaces

$1M→$30M

in 3 years · Huha

or free · the guarantee

{ What you just watched }

Four things your current stack can't do

Every screen in that video maps to a business outcome. Here's the plain-English version.

Predicted Future

Scale winners weeks before your competitors know they're winners

Your customers' verified conversion lag curves show what today's campaigns will return at day 30, 60, and 90. Bid like you already know the payback, while competitors judge the same traffic on a 7-day window and back off.

Ask Wicked

Analyst-grade answers without the analyst's salary

Connect your own AI through our MCP server, or ask ours. Either way it answers from verified click and order data, not from what Meta claims about itself. Deterministic before generative: the AI explains the answer, it doesn't guess it.

The Decision Workspace

Run paid media decisions in 20 minutes a week

Pulse and the Attribution Report answer three questions: what happened, what changed, what does it mean. Prospecting judged on prospecting's yardstick, retargeting on its own.

The Attribution Time Machine

Every dollar has a receipt

Every order tied to the real click that preceded it, verified against your order history, with unlimited lookback. In the video you saw one customer tracked for ten years, first Meta click to this week's order.

{ The Wicked 3x guarantee }

3x or free

Three times your subscription cost in logged, verified budget decisions within 90 days, or Wicked is free until you get there. It's automatic: no manual tracking, nothing to request.

your subscription, in verified decisions

90 days

the safety net, not the timeline

~2 weeks

typical time to pass at $50K+/mo ad spend

And the call itself costs you nothing but 30 minutes. No commitment, no card, no pressure sequence afterward if it's not a fit.

{ Verified results }

Brands that made the switch to verified

$116 → $69

nCAC · Joanna Vargas Skincare

New creative from the agency, plus Wicked's Advanced Signal and 5 Forces AI. nCAC down 40% in 30 days, with the strategist crediting the combination roughly 50/50.

+94%

New customers · Link Necklaces

Meta nCAC down 22% with new customers up 94%, Q4 over Q4, after moving from Triple Whale to verified click-level attribution.

$1M → $30M

Revenue in 3 years · Huha

Bootstrapped growth on verified data: Pinterest validated at 3x click ROAS on a 120-day window, over 10x in full lifetime views, while Meta spend scaled 2 to 3x year over year.

$56K

Misallocated spend caught · Modern Office Furniture

Verified attribution surfaced $56,000 in spend flowing to campaigns that only looked profitable, caught and reallocated to campaigns creating new customers.

{ Book a discovery call }

See what your account would look like

You just watched the platform run on real data. The call is where we map it to yours. In 30 minutes with our team:

Walk the platform live, on the parts that matter for your channel mix

Map your stack and spend to what verified attribution would surface in your first 30 days

Run the guarantee math on your actual subscription and spend level, so you know exactly what 3x or free means for you

Leave with a straight answer on whether Wicked fits, even if the answer is no

No commitment on the call. The 3x guarantee means Wicked pays for itself, in writing, or it's free until it does.

The whole platform. Three minutes.

Four things your current stack can't do

3x or free

Brands that made the switch to verified

WICKED VS

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