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Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your ad spend is to learn how to use data to direct your business strategies. 

In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital marketing consultant and data expert Jake Goodwin. 

As CMO of his own consulting agency for more than 7 years, Jake has mentored and guided entrepreneurs to generate over $100 million in revenue through social media marketing, PPC campaigns, lead generation, and ClickFunnel chatbots. 

Jake shares with us how data mining, ad tracking, and online consumer behavior can provide you insights on how to maximize your resources and grow your customer base. 

Listen to this data-focused episode to learn how to increase your revenue by leveraging the insights you get.

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Consult with Jake Goodwin (https://jakepgoodwin.com/)

Episode Highlights:

1. Introduction [00:08]
2. Jake’s background [01:02]
3. Assessing a brand’s data management or data system [02:08]
4. The Pray and Spray method most brands do with ads [02:56]
5. Ad spend on different platforms [04:19]
6. Should B2C promote on Tiktok and Amazon? [05:41] 
7. How Google Suite works [07:12]
8. Differentiating your product and brand marketing [09:22]
9. Using your brand to create amazing content and messaging [11:41]
10. Creating a community to stand out [14:01]
11. Why data is important [15:27]
12. Why tracking traffic should be your priority [18:42]
13. Jake’s approach for cold, top of the funnel traffic [21:08]
14.  The unpredictability of insights from looking at attribution models on platforms [23:59]
15. What’s changing in the ad platforms [26:25]
16. Issues Jake’s seeing over the IDFA changes [27:50]
17. Spending for your customer lifetime value [32:09]
18. How Wicked Reports provides data for strategizing [35:41]

About Our Guest:

Jake Goodwin has worked passionately in the health and wellness industry for the past 7 years. The last 5 years have seen him generate over $100 million in revenue using social media, email, ClickFunnels, chatbots, and pay-per-click marketing strategies.

You can reach out to Jake at jakepgoodwin@gmail.com.

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