Episode Highlights:
[00:00] Introduction
[01:02] Jake’s background
[02:08] Assessing a brand’s data management or data system
[02:56] The Pray and Spray method most brands do with ads
[04:19] Ad spend on different platforms
[05:41] Should B2C promote on Tiktok and Amazon?
[07:12] How Google Suite works
[09:22] Differentiating your product and brand marketing
[11:41] Using your brand to create amazing content and messaging
[14:01] Creating a community to stand out
[15:27] Why data is important
[18:42] Why tracking traffic should be your priority
[21:08] Jake’s approach for cold, top of the funnel traffic
[23:59] The unpredictability of insights from looking at attribution models on platforms
[26:25] What’s changing in the ad platforms
[27:50] Issues Jake’s seeing over the IDFA changes
[32:09] Spending for your customer lifetime value
[35:41] How Wicked Reports provides data for strategizing
