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A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. 

For today’s episode, I have marketing expert, entrepreneur, and ARM5 Formula CEO Josh Marsden to share with us his approach to getting leads and closing deals. 

Josh talks us through his approach to getting his clients’ customers successfully through the funnel and maximizing ad spend strategy for optimal ROI. Plus, learn his top tips for e-commerce success that even beginners can adopt. 

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• CVO Acceleration Marketing Performance Agency (https://cvoacceleration.com/)
• Connect with Josh Marsden on LinkedIn (https://www.linkedin.com/in/joshmarsden/)

Episode Highlights:

1. Introduction [00:00]
2. ARM5 Formula’s clients and services [00:59]
3. Marsden’s digital marketing history [02:00]
4. Ecommerce challenges he’s seeing [04:54]
5. Marsden’s ad-buying strategy [06:42]
6. The need for iteration and improvement of strategies [08:27]
7. The sales funnel of Ecommerce brands [09:29]
8. Tracking sales and conversion [11:12]
9. ARM5 Formula’s funnel strategy [12:33]
10. The role of copywriting and email marketing [14:44]
11. How Marsden’s dealing with the Apple IDFA changes [16:11]
12. Maximizing ad spend [18:23]
13. Marsden’s top tips for Ecommerce success [20:58]

About Our Guest:

Josh Marsden is an ECom Serial Entrepreneur, best-selling author of “Facebook Advertising Trends and Strategies for E-commerce,” and Founder and CEO of CVO Acceleration Marketing Agency and ARM5 Formula. 

He’s been in the digital marketing and e-commerce landscape for more than 8 years and has been helping other entrepreneurs create strategies and conversion funnels to multiply and optimize their ROIs. 

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.