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In this episode of Ecommerce Insights, Chuckie tells us the story of his EarlyBird Morning Cocktail - from his inspiring brand launch story to how they used accurate marketing attribution data from Wicked Reports to crush their conversions and create true lifetime value.

Remove the guesswork and plan to scale.

Read how Club Early Bird increased their ecommerce product revenue by 240% in 6 months using Wicked Reports.

Resource Links:

• Learn more about Marketing Attribution Models
  
  
• Learn more about Club EarlyBird 

Episode Highlights:

1. Starting a business out of helping people wake up early [00:27]
2. The experimentation that led to the EarlyBird Morning Cocktail [03:20]
3. Getting the traffic to sell out their inventory [05:31]
4. Differences in ads used in different platforms [07:07]
5. The right way to look at conversion rates [08:47]
6. Avoiding guesswork by having accurate data [11:01]
7. How their front end and back end sales are set up [13:29]
8. Making money & scaling via a true lifetime value approach [15:42]
9. How they do more with just one landing page [20:01]
10. The biggest surprise they found from seeing the data [25:11]

About Our Guest:

The Founder of Club EarlyBird, Chuckie Gregory spent 2 years trying to find a solution to helping himself wake up early. After researching and testing out various methods, he eventually came up with the idea of a morning cocktail. And with that, the Early Bird Morning Cocktail was born. Chuckie launched his product in November 2019 and sold out of his initial 300 tubs within a month. Since then, the company has continually sold out of its inventory.

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