Strategy
Club EarlyBird wanted to be able to integrate all their advertising channels and their CRM into one place to make it easy to review and act on data.
Data is king.
Those that have the best/most accurate data will be able to make better decisions on where to spend future advertising budgets.
Also, having accurate lifetime value so you know where your cost per acquisition needs to be. A generic lifetime value is helpful.
But customers that come from Facebook have a different lifetime value than those that come from Google or Snapchat and so on.
Club EarlyBird needed to see attribution points outside of each advertising channel to identify and scale their winning campaigns.
That’s where Wicked Reports came in.
Why Wicked?
With Wicked Reports, Club EarlyBird can track subscription sales using integrations directly the different platforms they use (like Recharge).
Wicked Reports connects ad spend, clicks, CRM conversions, and sales conversions using their patent-pending multi-touch attribution platform to provide these insights.
This makes it easy to determine whether to scale, kill, or chill a campaign.
"There was one thing I was shown that made us go with Wicked (we had demos with Hyros and Segmetrics as well). And that was the direct integrations with the different platforms we use. The big one was Recharge as Hyros does not have that integration and wouldn't be able to track any subscription sales. But overall, the direct integrations save a lot of time and make it much more simple to get started."
Chuckie Gregory, Founder of Club EarlyBird
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