ClickFunnels Case Study:
Scaling Revenue 10x with
Wicked Reports
ClickFunnels increased their ad revenue by 10x in less than two years using Wicked Reports.
Key Results
“Wicked Reports has given us increased insight into TRUE ROAS which is an otherwise hard number to find. It ties back revenue to very specific advertising efforts. Wicked Reports has helped us increase our overall revenue and decrease our wasted ad spend”
JOHN PARKES
ClickFunnels
ClickFunnels needed to Scale Paid Ads and Increased LTV
ClickFunnels↗ is a SaaS website and sales funnel builder for entrepreneurs. The majority of their revenue is through recurring subscription sales.
The company needed to scale paid advertising and increase the revenue they were seeing from email and organic marketing.
They chose Wicked Reports because they wanted to identify insufficient advertising spend and track revenue to ad spend accurately.
Tracking Trust
ClickFunnels did not fully trust other tracking options - with good reason.
Strategy
Enhancing Conversion Insights
ClickFunnels used the flexibility of Wicked Reports' custom marketing attribution time windows to go beyond the typical 28-day attribution window. This allowed ClickFunnels greater accuracy into which campaigns were converting customers who took longer to purchase.
Optimizing Attribution Models
Apply Wicked's TOF attribution models to ClickFunnels paid media lead generation campaigns, BOF attribution models to email campaigns, and Full Impact attribution models for general directional guidance.
Maximizing Customer Lifetime Value
Focus on customer LTV with the Wicked Reports New Lead Cohort Report ↗ to see the improvements of their marketing efforts over time - they could see LTV increasing month-to-month as they optimized their ads not just for CPL but with a focus on bringing in high LTV customers.
Subscription & Recurring
Revenue Attribution
Empowering ClickFunnels
ClickFunnels' need for accurate marketing attribution tied back to subscription order IDs makes Wicked Reports the ONLY attribution software that does everything they need to accurately track revenue.
Wicked automatically tracks and correctly attributes recurring or subscription sales without any manual user effort.
Wicked Reports Delivers
Using alternative solutions, when a subscription order rebills, one of the following "bad things" might happen:
Counts as a new sale
Is completely missed since the recur did not hit a tracking pixel
Is completely missed unless you scan all your orders line by line and manually tag the recurring subscriptions
In Wicked, that same sale would be tracked properly as recurring revenue regardless of when the second sale occurs.
Streamlined Marketing Attribution
“I would reccommend Wicked Reports to any business that is actively advertising on Google, Facebook, or through emails and feels like they have inaccurate or insufficient insight into their advertising performance.”
JOHN PARKES
ClickFunnels
Results
With accurate conversion data from Wicked Reports, ClickFunnels successfully scaled their ad campaign revenue by 40X.
They no longer depend on Facebook and Google to report their own performance. Wicked Reports allowed them to scale ROAS by 236% on Facebook and 220% on Google.
Implementing Wicked Reports resulted in an extra $35 million in profit their first year and $47 million in additional profit in their second year.
