ClickFunnels saw 10x more Revenue with Wicked Reports

"Wicked Reports has given us increased insight into TRUE ROAS which is an otherwise hard number to find. It ties back revenue to very specific advertising efforts. Wicked Reports has helped us increase our overall revenue and decrease our wasted ad spend"

- John Parkes, ClickFunnels

wicked reports gives increased insight into true ROAS works better than triple whale and hyros

Clickfunnels needed to scale paid ads and increased LTV

ClickFunnels is a SaaS website and sales funnel builder for entrepreneurs. The majority of their revenue is through recurring subscription sales.

The company needed to scale paid advertising and increase the revenue they were seeing from email and organic marketing.

They chose Wicked Reports because they wanted to identify insufficient advertising spend and track revenue to ad spend accurately.

ClickFunnels did not fully trust other tracking options - with good reason.

1. Adding up all the conversions reported by paid channels and owned media showed a massive overcount - so they could not trust their data from the ad platforms.

2. Subscription revenue is a huge part of their business and is rarely handled correctly by attribution software (or Google Analytics)

3. The customer journey to commit to their SaaS software could be longer and more complex than simply focusing on first click and last click attribution.

Using Wicked Reports, ClickFunnels was able to choose winning ad campaigns and scale their ads to 10X the revenue in just two years.

Strategy

1. ClickFunnels used the flexibility of Wicked Reports' custom marketing attribution time windows to go beyond the typical 28-day attribution window. This allowed ClickFunnels greater accuracy into which campaigns were converting customers who took longer to purchase.

2. Apply Wicked's TOF attribution models to ClickFunnels paid media lead generation campaigns, BOF attribution models to email campaigns, and Full Impact attribution models for general directional guidance.

3. Focus on customer LTV with the Wicked Reports New Lead Cohort Report to see the improvements of their marketing efforts over time - they could see LTV increasing month-to-month as they optimized their ads not just for CPL but with a focus on bringing in high LTV customers.

This is especially important for a subscription service company like ClickFunnels, where recurring revenue from loyal customers is critical to growing their business.

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Subscription & Recurring Revenue Attribution

ClickFunnels' need for accurate marketing attribution tied back to subscription order IDs makes Wicked Reports the ONLY attribution software that does everything they need to accurately track revenue.

Wicked automatically tracks and correctly attributes recurring or subscription sales without any manual user effort.

Using alternative solutions, when a subscription order rebills, one of the following "bad things" might happen:

1. Counts as a new sale
2. Is completely missed since the recur did not hit a tracking pixel
3. Is completely missed unless you scan all your orders line by line and manually tag the recurring subscriptions

In Wicked, that same sale would be tracked properly as recurring revenue regardless of when the second sale occurs. Even if it happens 2 years later, Wicked will properly attribute that second sale as recurring revenue to the correct market that drove the first month of subscription revenue, and not a new customer.

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Automatically Generated UTMs for Google, Facebook, and Email

Many marketing attribution software options require manual creation and installation of UTM tagging to track clicks.

Fortunately Wicked Reports can do this automatically for many ad platforms and CRMs.

This saves a ton of time and greatly increases data accuracy.

wicked reports automatic utms

Live Zoom support, Wicked Playbook, and In-App. Guides

The ClickFunnels team is supported by industry leading customer service:

- Live ZOOM Support

- In-App on-demand guides that walk you through your decision making

-Wicked Reports playbook that defines the Scale/Kill/Chill framework for making strategic ad buying moves

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Results

With accurate conversion data from Wicked Reports, ClickFunnels successfully scaled their ad campaign revenue by 40X

They no longer depend on Facebook and Google to report their own performance. Wicked Reports allowed them to scale ROAS by 236% on Facebook and 220% on Google

Implementing Wicked Reports resulted in an extra $35 million in profit their first year and $47 million in additional profit in their second year.

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"I would reccommend Wicked Reports to any business that is actively advertising on Google, Facebook, or through emails and feels like they have inaccurate or insufficient insight into their advertising performance."

- John Parkes, ClickFunnels

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SEE WICKED REPORTS IN ACTION