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Brand

 

Unlocking Marketing Transparency with 

Wicked Reports Marketing Attribution platform

 

Brands can understand the multi-channel customer journey, stop getting misled by bad GA4 + ad platform conversion data that mutes TOF performance, and pinpoint opportunities only found with better attribution data.

 

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Marketing attribution helps brands unlock growth and limit wasted ad spend.

 

This happens when you have OrderID attribution tied to customer journeys.

THEN - you need automation to sift through the data and spot where your KPIs are met, or missed, so you don’t let an opportunity pass you by - all while saving your 10 hours of data analysis a week.

Improved profitability

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Wicked Reports ties ad spend and clicks to real sales and revenue.  This gives you a crystal clear view into where your budget is growing your bottom line, or being wasted.

Improved profitability

Understand the multi-channel customer journey

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Your customers don’t take a direct path to your website to buy.  Our attribution engine untangles the complex journey.  This data is delivered visually, via custom AI detection, and in your attribution reporting results.

Understand the multi-channel customer journey

Drive new customer acquisition

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New customer cost vs average order value and customer lifetime value are reported at the ad level and rolled up to the channel level. This gives a clear picture on where to double down to grow in new areas that is not clear in ad platform dashboard data.

Drive new customer acquisition

Why Data Transparency is the Key to Marketing ROI

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Wicked Reports Reveals the Reality Behind Ad Platform Reporting

Clarity on ROI with accurate measurement

 

Clarity on ROI with accurate measurement

Get accurate marketing ROI measurement by eliminating ad platform bias. While Google and Meta often over-report, Wicked Reports provides a "Source of Truth" using order IDs and timestamps.

Wicked Reports presents the facts, backed by orderIDs and timestamps.

Optimized marketing spend

 

How to Optimize Marketing Spend with the Wicked Coach AI.

The Wicked Coach AI audits 216 data points per click to identify wasted ad spend and scale winning campaigns automatically.

Increase repeat customer purchases

 

Maximize Customer Lifetime Value (LTV) by Segmenting New vs. Repeat Buyers.

Repeat customers act differently from first-time purchasers.  The Wicked attribution engine automatically tracks the full buyer journey to see which ads drive first-time sales versus repeat loyalty.

Optimizing brand Success

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Dedicated customer manager and tracking specialist

Our 10 years of experience shines in our approach to customer success.  You have access to an onboarding manager, a tracking specialist, and a marketing data optimization expert to ensure you get maximum results from Wicked’s’ data.

Dedicated customer manager and tracking specialist

Increased transparency and
accountability

It is easier to hold people accountable when the data is transparent.  All of Wicked Reports’ data is auditable down to the unique first party data IDs and click timestamps.

Increased transparency and accountability

Discuss with our digital agency specialist on a live zoom 

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See Wicked in action with our interactive demo 

Interactive Demo