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Why Google analytics 4 fails at tracking conversions and what to do instead

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Meta Automatic Campaign Adjustments: Should You Be Worried?

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Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

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The rumors of ROAS demise..

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

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2023 Attribution Insights

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2023 Ad Spend Insights

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

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getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

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FunnelVision Release - Wicked Reports Product Update

1 min read

Wicked Reports Voted a Top 30 App By hubspot users

By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM

Wicked Reports is thrilled to receive the honor of being voted a HubSpot Top 30 App by their customers!

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With over 500 apps on HubSpot Marketplace, this is a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Topics: Wicked Reports HubSpot
2 min read

Wicked Reports Integrates with PayPal

By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Topics: authorization Wicked Reports attribution Integrations PayPal
4 min read

How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%

By Scott Desgrosseilliers on Sep 2, 2016 4:07:30 PM

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.”  Let me explain.

Topics: Facebook advertising Wicked Reports Facebook ROI ROI