4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read
Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read
Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
3 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
2 min read
🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
5 min read
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
10 min read
Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
5 min read
How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023 by Scott Desgrosseilliers
5 min read
Organic Attribution
By Scott Desgrosseilliers on Jul 22, 2019 10:39:58 AM
Wicked Reports announces organic traffic attribution.
At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.
Topics: Uncategorized
2 min read
How to Use Google Similar Audiences for Ad Targeting
By Scott Desgrosseilliers on Oct 8, 2018 10:33:11 AM
Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.
Topics: Uncategorized
2 min read
Increase Response and Revenue with the Predictive Behaviors Report
By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM
As a marketer, ask yourself these three questions:
Topics: Uncategorized
1 min read
Customer Journey ROI For Your Facebook Campaigns
By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM
How am I doing on Facebook?
Topics: Uncategorized
1 min read
Which FB Ad is Making You Money?
By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM
Simple Question.
Topics: Uncategorized
1 min read
Working Long Hours Because You Really Don't Know What's Working
By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM
It should be easy for you to tell your clients what is working, and what is not.
Topics: Uncategorized
1 min read
Set Up Facebook Ad Tracking Wicked Fast
By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM
If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.
Topics: Uncategorized
3 min read
Here's the Most Powerful ROI Report You'll Ever See
By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM
Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.
Topics: Uncategorized
26 min read
You Are Wasting Facebook Ad Dollars Unless You Understand Conversions
By Scott Desgrosseilliers on May 25, 2016 12:25:16 PM
The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."
Topics: Uncategorized
4 min read
5 Ways to Improve Facebook Ad Performance
By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM
Every marketing manager wants to get the most from the money he or she spends on programs. Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.