7 min read
Digital Marketing Metrics That Actually Matter and How To Use Them
What is a digital marketing metric or KPI?
KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results.
Topics: customer value over time ad metrics marketing metrics ROI LTV roas
16 min read
How to Track the ROI of Your Digital Marketing
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.
Topics: ROI customer lifetime value LTV
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
Topics: client reports ROI
3 min read
3 Reasons Why Cost per Click Is Costing You--Big Time
If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness.
Topics: cost per click ROI
4 min read
How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%
You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.” Let me explain.
Topics: Facebook advertising Wicked Reports Facebook ROI ROI
1 min read
Active Campaign + Stripe = Wicked Good ROI
The wait is OVER!