4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

5 min read

2023 Attribution Insights

5 min read

2023 Ad Spend Insights

5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

3 min read

FunnelVision Release - Wicked Reports Product Update

attribution habits & ML automation

By Scott Desgrosseilliers on Sep 26, 2023 11:30:15 AM

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations. 

Topics: New Feature Announcement New Product Launch

November 2018 Usability and Performance Enhancements

By Scott Desgrosseilliers on Nov 8, 2018 8:15:01 AM

We’ve been busy working hard for our customers. In the past 30 days a lot of requested features have been delivered. This video summarizes the features and lets you know what is coming in the next 6 weeks.

Topics: New Product Launch