4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read
Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read
Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
3 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
2 min read
🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
5 min read
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
10 min read
Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
5 min read
How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023 by Scott Desgrosseilliers
attribution habits & ML automation
By Scott Desgrosseilliers on Sep 26, 2023 11:30:15 AM
I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations.
Topics: New Feature Announcement New Product Launch
1 min read
Wicked releases new mission control report with help from our partners at Google
By Scott Desgrosseilliers on May 27, 2020 1:42:29 PM
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.
Topics: New Feature Announcement marketing attribution ROI
ReCharge Integration
By Scott Desgrosseilliers on Feb 9, 2020 6:56:47 AM
ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports. This integration is our first automatic, do absolutely nothing, integration for our clients.
Topics: New Feature Announcement
1 min read
Upgraded New Lead Attribution
By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM
We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.
Topics: New Feature Announcement Wicked Reports 2.0
4 min read
7 Exciting New Enhancements to the ROI Report
By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM
The ROI Report was already the most powerful marketing metrics report anywhere in the market.
Topics: New Feature Announcement ROI Report
4 min read
Two New Wicked Reports Functions Make Your Job Easier
By Scott Desgrosseilliers on Jan 4, 2017 3:17:54 PM
Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.
Topics: New Feature Announcement Automatic Link Builder CSV Upload Feature
1 min read
Wicked Reports Now Offers Live Product Reports
By Scott Desgrosseilliers on Jun 6, 2016 12:29:36 PM
The product report shows you all products at a glance, giving you important information about sales:
Topics: New Feature Announcement product reports
3 min read
Product Tripwire Attribution
By Scott Desgrosseilliers on Jan 18, 2016 11:17:16 AM
Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND the revenue they generate for you AFTER their purchase of a specific product.