5 min read
Ecommerce Customer Lifetime Value: The Surprising Metric for Optimizing Cold Traffic
Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!
Topics: Ecommerce LTV
7 min read
Digital Marketing Metrics That Actually Matter and How To Use Them
What is a digital marketing metric or KPI?
KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results.
Topics: customer value over time ad metrics marketing metrics ROI LTV roas
16 min read
How to Track the ROI of Your Digital Marketing
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.