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Email Marketing Benchmarks: A Data-Driven Approach to Optimization

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Why Google analytics 4 fails at tracking conversions and what to do instead

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Meta Automatic Campaign Adjustments: Should You Be Worried?

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Exploring Attribution Modeling Types for Better ROI

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SPEND INFINITY OR KILL BUDGET?

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How I use MER as a North Star Metric

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The rumors of ROAS demise..

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

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2023 Attribution Insights

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2023 Ad Spend Insights

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

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getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

4 min read

How to Target Your YouTube Leads Using Search History

By Scott Desgrosseilliers on Oct 8, 2018 8:21:45 AM

Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.

Topics: YouTube leads search history
1 min read

Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert

By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM

Do you have clients who have a LOOOONG sales process?

Topics: leads