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Email Marketing Benchmarks: A Data-Driven Approach to Optimization

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Why Google analytics 4 fails at tracking conversions and what to do instead

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Meta Automatic Campaign Adjustments: Should You Be Worried?

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Exploring Attribution Modeling Types for Better ROI

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SPEND INFINITY OR KILL BUDGET?

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How I use MER as a North Star Metric

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The rumors of ROAS demise..

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

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2023 Attribution Insights

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2023 Ad Spend Insights

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

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getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

By Scott Desgrosseilliers on Aug 15, 2024 10:18:03 AM

 

Topics: Facebook Facebook conversions Facebook ads Facebook pixels
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How To Optimize Ecommerce Facebook Ads For High ROI

By Katie Switzer on May 25, 2022 1:35:00 AM

It seems like everyone is talking about optimization in 2022. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.

Topics: Facebook ads optimize
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will ios15 updates affect wicked reports' tracking?

By Scott Desgrosseilliers on Nov 3, 2021 12:14:11 PM

You may have heard about the new update coming to iOS15.

Are you wondering how iOS15 will affect advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Topics: Email ROI Facebook ROI email performance Facebook ads FAQs GDPR ios