6 min read
How To Use Multi-Touch Attribution for Ecommerce Marketing
Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?
Topics: Ecommerce marketing attribution ROI Linear Attribution Attribution Health multi-touch attribution
5 min read
Ecommerce Customer Lifetime Value: The Surprising Metric for Optimizing Cold Traffic
Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!
Topics: Ecommerce LTV
4 min read
The Critical “Missing Piece” of the Ecommerce Growth Puzzle
Growing an ecommerce store is like putting together a puzzle with four critical pieces:
Topics: Ecommerce Learn More
4 min read
The Critical "Missing Piece" of the Ecommerce Growth puzzle
Growing an ecommerce store is like putting together a puzzle with four critical pieces:
Topics: Ecommerce
7 min read
The 3 new truths of e-commerce marketing
In a perfect world, growing your ecommerce store would be logical and easy…