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5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
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Meta Automatic Campaign Adjustments: Should You Be Worried?
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Exploring Attribution Modeling Types for Better ROI
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SPEND INFINITY OR KILL BUDGET?
Sep 16, 2024 by Scott Desgrosseilliers
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How I use MER as a North Star Metric
Sep 5, 2024 by Scott Desgrosseilliers
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The rumors of ROAS demise..
Aug 21, 2024 by Scott Desgrosseilliers
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Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
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2023 Attribution Insights
Jan 3, 2024 by Scott Desgrosseilliers
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2023 Ad Spend Insights
Jan 2, 2024 by Scott Desgrosseilliers
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🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
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getting prepped: BLACK FRIDAY CYBER MONDAY
Oct 12, 2023 by Scott Desgrosseilliers

attribution habits & ML automation
Sep 26, 2023 by Scott Desgrosseilliers
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Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
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How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023 by Scott Desgrosseilliers
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How I use MER as a North Star Metric

By Scott Desgrosseilliers on Sep 5, 2024 11:32:18 AM

Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it needs to havoc and stress...and nobody wants that!

Topics: Data Driven Strategy Wicked Scott Framework
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