5 min read
What is a good ecommerce customer acquisition cost?
Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your CAC is too high, revenue won't grow, but if you aren't spending enough on leads they will not convert to customers.
Topics: ad metrics marketing metrics customer lifetime value cac
16 min read
How to Track the ROI of Your Digital Marketing
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.