Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.

The marketing world is obsessed with data, but are we measuring what matters? Google Analytics 4 (GA4) promises enhanced tracking and deeper insights, but several Google Analytics 4 flaws could sabotage your marketing efforts. These flaws revolve around misleading data on conversions, data accuracy, and customer journeys.

Meta quietly rolled out a new feature for ad campaigns – and frankly, it’s causing a bit of a stir in the digital marketing world. You may have already heard whispers of “Meta automatic campaign adjustments.” I’m here to pull back the curtain on what they are, why they might not be as magical as Meta wants you to think, and how these automatic adjustments could potentially harm your campaigns. Let’s face it – running marketing campaigns in today’s landscape is about as straightforward as navigating a maze blindfolded. Between setting budgets, targeting audiences, and crafting compelling ad copy, you’ve got a lot on your plate. That's precisely why Meta’s shiny, new feature – promising to handle the heavy lifting of optimizing your ads with automatic campaign adjustments – can sound oh-so-tempting. But, before you hand over the reins to Meta’s algorithm, it’s crucial to understand both the potential benefits and pitfalls.

Every savvy digital marketer wants to know one thing: what’s working?

Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.