2 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
Mar 5, 2025 by Scott Desgrosseilliers
5 min read
Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read
Boost Your ROI with Google Analytics Attribution Insights
Feb 17, 2025 by Scott Desgrosseilliers
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
Feb 10, 2025 by Scott Desgrosseilliers
4 min read
Boost Sales with Smart Facebook Prospecting Campaigns
Jan 20, 2025 by Scott Desgrosseilliers
3 min read
Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read
Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read
Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
8 min read
Exploring AI Ecommerce Trends: What's Changing in 2025?
By Scott Desgrosseilliers on Mar 25, 2025 10:51:20 PM
Are you wondering about the future of online shopping? Or perhaps you are asking if now is the right time to learn about AI in ecommerce?
Topics: attribution windows Attribution Health multi-touch attribution
4 min read
Optimize ROI with Facebook Conversion Attribution
By Scott Desgrosseilliers on Mar 18, 2025 9:48:10 PM
Ever felt confused when your Facebook ad spend doesn't seem to line up with the sales you're seeing? You're not alone, as many marketers find themselves puzzled over this. This is where Facebook conversion attribution comes into play, offering clarity and insight.
Topics: attribution windows Attribution Health multi-touch attribution
7 min read
Enhancing Google Ads Performance
By Scott Desgrosseilliers on Mar 12, 2025 11:15:09 AM
Feeling lost in the maze of online advertising? You're pouring money into Google Ads, but are you truly seeing the return on your investment? Google Ads conversion tracking is the key, but setting it up and using it effectively can be tricky. It helps connect the dots between ad spend and actual results.
Topics: attribution windows Attribution Health multi-touch attribution
2 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
By Scott Desgrosseilliers on Mar 5, 2025 6:09:11 PM
We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.
Topics: attribution windows Attribution Health multi-touch attribution
5 min read
Boost Your Sales with E-commerce Marketing Analytics
By Scott Desgrosseilliers on Mar 5, 2025 10:12:16 AM
Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.
Topics: attribution windows Attribution Health multi-touch attribution
7 min read
Boost Your ROI with Google Analytics Attribution Insights
By Scott Desgrosseilliers on Feb 17, 2025 6:47:49 PM
As digital marketers, we've all been there. You're staring at Google Analytics, trying to make sense of the jumbled mess of data, and frankly, feeling frustrated. Google Analytics attribution can feel impossible, especially with all the recent changes.
Topics: attribution windows Attribution Health multi-touch attribution
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
By Scott Desgrosseilliers on Feb 10, 2025 6:34:56 PM
For digital marketers using Meta ads, algorithm problems are a common headache. These issues aren't just annoying; they can significantly impact ad targeting and your bottom line. Understanding and addressing these problems is crucial for success with paid media and reaching your target audience. This article breaks down common symptoms, explains why they happen, and provides actionable steps to overcome them.
Topics: attribution windows Attribution Health multi-touch attribution
4 min read
Boost Sales with Smart Facebook Prospecting Campaigns
By Scott Desgrosseilliers on Jan 20, 2025 1:37:16 PM
Facebook prospecting campaigns offer a massive potential audience for digital marketers. But are your campaigns truly reaching new customers? Or are you just retargeting the same old leads? We’ll show you how to analyze your campaigns, reveal what Facebook’s hiding, and get those prospecting ads dialed in.
Topics: attribution windows Attribution Health multi-touch attribution
3 min read
Smart Strategies to Increase Average Order Value Today
By Scott Desgrosseilliers on Jan 8, 2025 10:09:32 AM
For years, we’ve been obsessed with helping businesses grow. Not incremental improvements, but transformative growth. This often hinges on one metric: average order value. Whether you’re an eCommerce giant or an independent blogger, increasing AOV is crucial for sustainable success.
Topics: attribution windows Attribution Health multi-touch attribution
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
By Scott Desgrosseilliers on Nov 19, 2024 6:26:42 PM
Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.