Login
Login
4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read

Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
2 min read

SPEND INFINITY OR KILL BUDGET?
Sep 16, 2024 by Scott Desgrosseilliers
3 min read

How I use MER as a North Star Metric
Sep 5, 2024 by Scott Desgrosseilliers
2 min read

The rumors of ROAS demise..
Aug 21, 2024 by Scott Desgrosseilliers
3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
5 min read

2023 Attribution Insights
Jan 3, 2024 by Scott Desgrosseilliers
5 min read

2023 Ad Spend Insights
Jan 2, 2024 by Scott Desgrosseilliers
2 min read

🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY
Oct 12, 2023 by Scott Desgrosseilliers

attribution habits & ML automation
Sep 26, 2023 by Scott Desgrosseilliers
10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
5 min read

How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023 by Scott Desgrosseilliers
3 min read

FunnelVision Release - Wicked Reports Product Update
Feb 17, 2023 by Scott Desgrosseilliers
3 min read

How I use MER as a North Star Metric

By Scott Desgrosseilliers on Sep 5, 2024 11:32:18 AM

Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it needs to havoc and stress...and nobody wants that!

Topics: Data Driven Strategy Wicked Scott Framework
All posts