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4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read

Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
2 min read

SPEND INFINITY OR KILL BUDGET?
Sep 16, 2024 by Scott Desgrosseilliers
3 min read

How I use MER as a North Star Metric
Sep 5, 2024 by Scott Desgrosseilliers
2 min read

The rumors of ROAS demise..
Aug 21, 2024 by Scott Desgrosseilliers
3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
5 min read

2023 Attribution Insights
Jan 3, 2024 by Scott Desgrosseilliers
5 min read

2023 Ad Spend Insights
Jan 2, 2024 by Scott Desgrosseilliers
2 min read

🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY
Oct 12, 2023 by Scott Desgrosseilliers

attribution habits & ML automation
Sep 26, 2023 by Scott Desgrosseilliers
10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
5 min read

How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023 by Scott Desgrosseilliers
3 min read

FunnelVision Release - Wicked Reports Product Update
Feb 17, 2023 by Scott Desgrosseilliers
6 min read

How To Use Multi-Touch Attribution for Ecommerce Marketing

By Katie Switzer on Jun 8, 2022 10:39:00 PM

Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?

Topics: Ecommerce marketing attribution ROI Linear Attribution Attribution Health multi-touch attribution
1 min read

2020 Product Update - Enhanced ROI Report & Linear Attribution

By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

Topics: ROI Report Linear Attribution
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