5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

5 min read

2023 Attribution Insights

5 min read

2023 Ad Spend Insights

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

2 min read

Announcing our Enhanced ActiveCampaign Integration

By Scott Desgrosseilliers on Feb 24, 2018 4:23:15 PM

We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It’s the best email marketing and marketing automation integration we’ve ever built, the first of its kind, and it sets a new industry standard for email marketing attribution.

Topics: Email Marketing Integrations
1 min read

Wicked Reports Integrates with the Drip Marketing Automation Platform

By Scott Desgrosseilliers on Mar 22, 2017 5:35:31 PM

Wicked Reports now pulls in contact data from the Drip marketing automation platform.

Topics: Integrations Drip Marketing Automation Platform
2 min read

Wicked Reports Integrates with PayPal

By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Topics: authorization Wicked Reports attribution Integrations PayPal