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5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read

Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
2 min read

SPEND INFINITY OR KILL BUDGET?
Sep 16, 2024 by Scott Desgrosseilliers
3 min read

How I use MER as a North Star Metric
Sep 5, 2024 by Scott Desgrosseilliers
2 min read

The rumors of ROAS demise..
Aug 21, 2024 by Scott Desgrosseilliers
3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
5 min read

2023 Attribution Insights
Jan 3, 2024 by Scott Desgrosseilliers
5 min read

2023 Ad Spend Insights
Jan 2, 2024 by Scott Desgrosseilliers
2 min read

🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY
Oct 12, 2023 by Scott Desgrosseilliers

attribution habits & ML automation
Sep 26, 2023 by Scott Desgrosseilliers
10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
5 min read

How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023 by Scott Desgrosseilliers
2 min read

will ios15 updates affect wicked reports' tracking?

By Scott Desgrosseilliers on Nov 3, 2021 12:14:11 PM

You may have heard about the new update coming to iOS15.

Are you wondering how iOS15 will affect advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Topics: Email ROI Facebook ROI email performance Facebook ads FAQs GDPR ios
1 min read

How to Tell Which Emails Made You The Most Money

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Email ROI
1 min read

Mark's Marathon Email Made Him $8,000 from 400 Clicks

By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Topics: Email ROI
1 min read

Which Emails Make The Most Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

Open Rates...

Topics: Email ROI emails
3 min read

Email Open Rates vs. ROI: Stop Obsessing Already

By Scott Desgrosseilliers on Oct 18, 2016 1:00:58 PM

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

Topics: Email ROI Email Open Rates
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