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Exploring Attribution Modeling Types for Better ROI

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SPEND INFINITY OR KILL BUDGET?

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How I use MER as a North Star Metric

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The rumors of ROAS demise..

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

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2023 Attribution Insights

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2023 Ad Spend Insights

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

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getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

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FunnelVision Release - Wicked Reports Product Update

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Did you know... Find Hidden ROAS

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Cohort Report Updates

By John Peich on Apr 5, 2020 6:45:42 PM

Wicked Reports is making it easier for you to look at your Cohort Reports. We've:

Topics: Blog cohort
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Cohort Report

By Scott Desgrosseilliers on Feb 28, 2020 12:55:22 PM

Understanding how much money your leads continue to spend with you is an extremely important data point.

If over time Leads that you find through Source A tend to spend way more money faster than Leads who were found through source B, you would likely want to focus your efforts on Source A Leads.

Topics: Learn More cohort