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Why Google analytics 4 fails at tracking conversions and what to do instead

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Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

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SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

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The rumors of ROAS demise..

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

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2023 Attribution Insights

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2023 Ad Spend Insights

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

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getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

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FunnelVision Release - Wicked Reports Product Update

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Agencies

By Scott Desgrosseilliers on Feb 28, 2020 9:56:50 AM

As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.

Topics: Agency-Consultant Learn More
1 min read

New Agency Features Added to Wicked Reports

By Scott Desgrosseilliers on Aug 27, 2018 9:01:55 AM

Using Wicked Reports, you can now generate beautiful client-facing reports to add value and communicate with your best clients.

Topics: Agency-Consultant
1 min read

Are you looking to raise your fees and need to justify it?

By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM

As an agency, you would LOVE to raise your fees.

Topics: Agency-Consultant