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Email Marketing Benchmarks: A Data-Driven Approach to Optimization

Nov 19, 2024 by Scott Desgrosseilliers

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Why Google analytics 4 fails at tracking conversions and what to do instead

Nov 18, 2024 by Scott Desgrosseilliers

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Meta Automatic Campaign Adjustments: Should You Be Worried?

Nov 8, 2024 by Scott Desgrosseilliers

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Exploring Attribution Modeling Types for Better ROI

Oct 12, 2024 by Scott Desgrosseilliers

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SPEND INFINITY OR KILL BUDGET?

Sep 16, 2024 by Scott Desgrosseilliers

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How I use MER as a North Star Metric

Sep 5, 2024 by Scott Desgrosseilliers

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The rumors of ROAS demise..

Aug 21, 2024 by Scott Desgrosseilliers

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

Aug 15, 2024 by Scott Desgrosseilliers

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2023 Attribution Insights

Jan 3, 2024 by Scott Desgrosseilliers

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2023 Ad Spend Insights

Jan 2, 2024 by Scott Desgrosseilliers

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🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!

Dec 13, 2023 by Scott Desgrosseilliers

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

Dec 13, 2023 by Scott Desgrosseilliers

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getting prepped: BLACK FRIDAY CYBER MONDAY

Oct 12, 2023 by Scott Desgrosseilliers

attribution habits & ML automation

Sep 26, 2023 by Scott Desgrosseilliers

10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective

Jun 16, 2023 by Scott Desgrosseilliers

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How Digital marketing agencies can Retain Clients using Full Funnel Attribution

Apr 21, 2023 by Scott Desgrosseilliers