Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.
Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇
If your product works for an older demographic, the Microsoft ads work on the browser because it is the default search engine. Your would-be customers that don't normally go and set up Chrome or Firefox or customize their browser of choice are this audience - it is a huge section of untapped potential and advertisers there are receiving great Microsoft ad results. Don't run Microsoft ads without accurate attribution.
Successful, advanced e-commerce marketers are finding great ROI and Customer LTV with good CAC on the Microsoft ads platform. According to Microsoft Ads, their network reaches a high-intent audience, including an estimated 44 million searchers not reached on Google..
That's why I'm so glad we can offer this integration, which provides ad level keyword level costs tied to real leads and real sales and customer LTV tracking at the order level from your Shopify or woo commerce cart back to the ad spend. We do this by using Wicked Reports' long attribution time windows in segmenting by top, middle and bottom of the funnel
Get critical data insights into Microsoft ads performance and compare to your paid marketing efforts on all the other channels, like Facebook and Google, SnapChat, etc.
Deep cost integration gives you first-party data conversions that are verifiable, trustworthy, and accurate based on revenue and costs in real conversions - no double counting.
Ads managers inside the platforms have one job to do: get you to spend more money on their advertising - they don't have your back to make sure you're not wasting money on stuff that isn't performing well. Not to mention, ad platforms can't show you full marketing funnel activity on your customers.
Wicked Reports gives you:
- Robust ROI reports - Full Impact, First Click, Last Click, and Linear Attribution modeling!
- Customer journey insights
- Customer LTV and Cohort reporting
- Deep integrations with transparent data results
- Easy integration setup
- Guided onboarding
- Fanatical customer support
Important Update for current Wicked Reports Users
If current Wicked Reports users are running Microsoft Ads, they should use this integration so they can stop having to manually add Microsoft Ad costs to Wicked Reports.
They will easily be able to get their costs, leads, sales, ROI and ROAS for their Microsoft Ads marketing efforts and make better decisions for how to scale their ads.
FAQ
What specific data does the Microsoft Ads integration provide?
The integration provides accurate cost, ROI, and comprehensive attribution modeling (Full Impact, First Click, Last Click, Linear) down to the specific ad and keyword level, directly tying ad spend to real leads, sales, and Customer Lifetime Value (LTV).
Why is accurate attribution critical for Microsoft Ads campaigns?
Ad platforms are primarily incentivized to increase your spending. Wicked Reports ensures you have verifiable, trustworthy first-party data conversions, preventing wasted ad spend and providing a complete view of the customer's marketing funnel activity that the ad platforms themselves cannot offer.
Who is the ideal audience for leveraging Microsoft Ads, according to the blog?
Microsoft Ads is highlighted as highly effective for reaching an older demographic, as Bing is often the default search engine on Windows devices. This audience represents a large, untapped market segment where advanced e-commerce marketers are finding great ROI and Customer LTV.
For More, read the help doc:
https://help.wickedreports.com/how-to-integrate-microsoft-ads-and-wicked-reports
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