3 min read

Smart Strategies to Increase Average Order Value Today

5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

5 min read

2023 Attribution Insights

5 min read

2023 Ad Spend Insights

5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

2 min read

Wicked Reports Integrates with 3 Major Marketing Platforms

By Scott Desgrosseilliers on Mar 2, 2017 4:39:27 PM

Wicked Reports has added three major marketing platforms to its list of data sources. While each company in the Wicked reports ecosystem has its own focus and area of specialization, pulling their data into one marketing metrics system increases the power and accuracy of your marketing analysis. By expanding for measuring and analyzing the ROI of marketing programs Wicked Reports helps you to focus resources on the programs that deliver real value while de-emphasizing others.

Topics: Click Funnels Drip
2 min read

Wicked Reports Integrates with PayPal

By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Topics: authorization Wicked Reports attribution Integrations PayPal
3 min read

Analyze Lead Groups with the Cohort Analysis Report

By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM

Imagine this scenario:

Topics: Cohort Analysis Report
4 min read

7 Exciting New Enhancements to the ROI Report

By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Topics: New Feature Announcement ROI Report
1 min read

What Time Should You Send Your Emails?

By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM

Do you always send your emails at the default time?

Topics: broadcast email email broadcast
1 min read

How to Tell Which Emails Made You The Most Money

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Email ROI
1 min read

Why You Can Trust Wicked Reports Data

By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM

There comes a time when you will ask yourself...

Topics: wicked reports data
1 min read

Ease of Wicked Reports Setup

By Scott Desgrosseilliers on Feb 10, 2017 3:57:11 PM

Wicked Reports is easy to setup.

1 min read

Mark's Marathon Email Made Him $8,000 from 400 Clicks

By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Topics: Email ROI
1 min read

Which Emails Make The Most Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

Open Rates...

Topics: Email ROI emails