3 min read

Smart Strategies to Increase Average Order Value Today

5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

5 min read

2023 Attribution Insights

5 min read

2023 Ad Spend Insights

5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

7 min read

The 3 new truths of e-commerce marketing

By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM

In a perfect world, growing your ecommerce store would be logical and easy… 

 
 
Topics: Ecommerce
1 min read

Wicked Reports now integrates with Klaviyo

By Scott Desgrosseilliers on Feb 20, 2018 4:24:52 PM

Today, we’re excited to announce our integration with Klaviyo.

Topics: Data Integrations
2 min read

New WickedFast Process Streamlines Setup

By Scott Desgrosseilliers on May 30, 2017 5:30:48 PM

Wicked Reports already had the fastest, simplest on-ramp to marketing metrics in the business. But that wasn't good enough for us.

Topics: setup
7 min read

Wicked Reports Connects Infusionsoft and WooCommerce Data

By Scott Desgrosseilliers on May 18, 2017 5:32:04 PM

 “How can I tell what piece of marketing or advertising created customers and orders?

Topics: WooCommerce Infusionsoft
3 min read

Make Smart Ad Decisions with the Sales Velocity Report

By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM

"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."

Topics: Sales Velocity Report
2 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM

As a marketer, ask yourself these three questions:

Topics: Uncategorized
3 min read

The Fastest Setup You'll Ever Find

By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM

Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.

Topics: setup fast setup
1 min read

Wicked Reports Integrates with the Drip Marketing Automation Platform

By Scott Desgrosseilliers on Mar 22, 2017 5:35:31 PM

Wicked Reports now pulls in contact data from the Drip marketing automation platform.

Topics: Integrations Drip Marketing Automation Platform
7 min read

Six Tips for Improving Email Performance

By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

Topics: email performance
3 min read

Wicked Reports Integrates with Click Funnels – Actionetics

By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM

Wicked Reports now integrates with the Actionetics marketing integration platform from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

Topics: Actionetics Click Funnels